K-pop Star’s AI Twin Is Talkable to Fans

Listeners desire to connect with the artists they like. And the majority would seize the opportunity to have a one-on-one conversation with their idol. However, it is rare for celebrities to have the time for such a gathering. What is the next greatest thing, then? For Mark Tuan, it was building an online persona for his next album Fallin, which drops this Friday. The Los Angeles, California-based Taiwanese-American performer was formerly a part of the Korean group Got7. He collaborated with Soul Machines to produce “Digital Mark,” a “digital twin.”

Tuan made history by attaching his likeness to OpenAI’s GPT, an artificial intelligence (AI) program, making him the first well-known person to do so. Fans can have one-on-one conversations with Tuan’s avatar thanks to technology. It differs greatly. Though it’s not truly me, it’s still me,” he remarks of Digital Mark. “It’s awesome that fans can communicate with him as well.” Soul Machines is led by Greg Cross. He sees fan connection with Digital Mark as the way of the future. According to Cross, the ways in which new technology will alter the way that fans engage with celebrities and brands are just getting started.

With Digital Mark, Tuan hopes that as technology advances, fans’ interactions with his AI twin will also advance. In addition, he hopes people will be able to speak to him in languages other than English. It took a lot of work to get Digital Mark to behave and appear like the real Mark Tuan. To capture his movement, Tuan had to video for several days while wearing a bodysuit. To help the Digital Mark understand his feelings, he pulled on a variety of expressions. He also took a long time to record his voice. As of the present, Digital Mark is stationary. However, Tuan speculates that perhaps in the future, Digital Mark will also be there.

The technology is still in its infancy. According to Tuan, Digital Mark has been discussing a nonexistent musical event. However, he is excited to watch the avatar’s development. Digital Mark has already been used by fans to communicate with Tuan regarding upcoming events and new music. Regarding worries about potential applications of this technology in the future, Tuan is cautiously optimistic. He makes a joke, saying, “I’ve seen a lot of movies where robots take over the world.” “It’s really cool, but you never really know what’s going to happen.”



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