Is This K-Pop Female Group Actually Real?

The debut music video for the new South Korean girl group MAVE: was released less than two months ago. It has around 20 million views on YouTube right now. MAVE appears to be just another K-pop band at first glance. However, it is merely a virtual reality. SIU, ZENA, TYRA, and MARTY are its four members, and they all reside in the metaverse, a virtual environment. The group’s music, dances, chats and even their hair are developed by web designers and artificial intelligence. Han Su-min, a 19-year-old from Seoul, remarked, “When I first saw MAVE, it was a little confusing to tell whether they were humans or virtual characters.”

“Because I use metaverse platforms with my friends often, I feel like I could become their fan.” The nearly human-like characters in MAVE: offer a sneak peek at what the metaverse is probably going to look like in the years to come. It also symbolizes Kakao Corporation’s efforts to become a major player in the entertainment industry as a technology firm. forth addition to founding MAVE:, Kakao recently put forth a $960 million bid to acquire SM Entertainment. SM is the parent company of several well-known K-pop acts through its record label. In order to build MAVE:, Kakao previously stated that it has invested over $9 million in Metaverse Entertainment, a company it formed with the gaming giant Netmarble.

In South Korea, the concept of a virtual band is not new. Adam, a virtual singer, was established in 1998. A couple of decades later, the K-pop girl group K/DA emerged, drawing inspiration from characters from the online game League of Legends. Both were unpopular. However, since then, South Korean technology has advanced in the creation of virtual characters. Thanks to artificial intelligence and modern techniques, MAVE: appears more realistic. According to spectators, developers can produce face expressions and minute details in objects like hair.

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