Growth in outbound travel and anticipated inbound recovery

Industry insiders and experts are optimistic about the continuous growth of both inbound and outbound tourism from the Chinese mainland, but they are urging more steps to enhance the quality of travel experiences for foreign visitors in order to boost the still-fragile inbound tourist business. According to the China Tourism Academy, there were more than 87 million outbound trips in 2023—a twofold rise over the previous year. The number is higher than half of what it was prior to the global COVID-19 epidemic in 2019.By the end of this year, the number of outbound visits is expected to soar to 130 million, opening the door for additional foreign flights and further visa policy optimization, as well as enabling the Chinese economy to resume its recovery.


“After China optimized its COVID-19 control measures starting early last year, the recovery and boom in outbound tourism were anticipated,” Yang Jinsong, director of the academy’s international institute, stated at a news conference on Thursday. According to the academy, the top choices for outbound tourists in the first half of 2023 were still Hong Kong and Macao special administrative regions. Meanwhile, popular Chinese travel destinations like South Korea and Japan faced competition from European and African nations like France, Italy, and Egypt. We are hopeful about the growth of outbound tourism from China because the macroeconomy is improving and people’s disposable incomes have gone up,” Yang stated.


Data provided by the airport authorities on Thursday shows that 1.05 million international passenger visits were handled by Beijing Capital International Airport last month, an eight-fold increase over the same period last year. According to data, the peak was reached on January 28 with over 40,000 foreign travels, almost four years at a time. As the Spring Festival holiday draws near, there will likely be an increase in outbound visits. According to data, over the eight-day vacation period this year, there were more than 2.5 times as many searches for outbound international flights from Beijing Capital airport than there were during the same period last year.

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