Ring video doorbell users are irate over a 43% increase in price

An enormous price increase implemented in March has angered Ring video doorbell users. Customers can pay a subscription fee after purchasing the gadgets in order to download clips, save footage on the cloud, and receive special offers on products. For subscribers on the basic plan, that subscription will increase by 43%, from £34.99 to £49.99 per device, annually. Amazon owns the company, which maintained that it continued to offer “some of the best value in the industry.” Customers don’t seem to agree with it. Someone declared they would boycott the firm and cancel their subscriptions on the Ring discussion board.


“40% plus increase in the annual fee for no additional benefits,” another user commented. Not even an effort at explanation.” While several customers stated they had previously recommended the cameras, many others said they had now canceled their subscriptions. “Since Ring launched its Protect Basic Plan in 2015, we’ve regularly found ways to enhance the plan to give our customers more value,” stated Amazon in a statement. “As we continue to invest in the services we offer, we are updating our Protect Basic plan pricing.”


Since 2022, when it costs £24.99 per year for each device, the base plan has increased. Ring clients can make monthly payments as well. Their monthly fees are going up from £3.49 to £4.99. According to Ring’s website, the doorbells currently have an upfront cost that varies from £49.99 to £169.99. Though it offers considerably fewer capabilities, using Ring products is still possible without paying a monthly subscription.


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